Heuzenroeder and Hard Rock Begin New Collaboration at Zandvoort
12 July 2024
Australian racing driver Patrick Heuzenroeder today announces a brand-new collaboration with Hard Rock Cocktails.
Patrick is competing in his maiden GB3 Championship campaign in 2024 and is in the top 10 in the Championship standings after four of the eight rounds to-date – an outstanding result for a rookie driver with only limited experience of this car and the famous tracks upon which the Championship races. GB3 is the premier single-seater category in the United Kingdom. Patrick will kick-start the second half of the season this weekend (13-14 July) at world-famous Circuit Zandvoort, Netherlands, where his car will sport a new and distinctive livery to mark the collaboration with Hard Rock Cocktails.
It is the latest significant development in a landmark year for Patrick. In March, it was announced that he would be mentored in his 2024 campaign by David Brabham, the former Formula 1 driver, multiple 24 Hours of Le Mans winner and multiple 12 Hours of Sebring winner, and by the highly regarded UK F1 comms and PR expert, Matt Bishop, Managing Director of Diagonal Comms.
That type of backing has supported Patrick as he goes from strength to strength in his rookie GB3 Championship season. He has recorded double-figure points-scoring finishes in half of the season’s 12 races so far, and he experienced his best-ever weekend at the previous round at the Hungaroring, Hungary, where he finished in the top five twice.
Patrick Heuzenroeder said:
“I’m delighted to announce this brand-new collaboration with Hard Rock Cocktails – one of the world’s most iconic brands. They know the world of motorsport and Formula 1 well and I’m looking forward to hitting the track in my car with its stunning new Hard Rock Cocktails look. It’s my dream to one day make it to F1, and having Hard Rock Cocktails in my corner, alongside the likes of David Brabham and Diagonal Comms, is hopefully another important piece in giving me every chance of making it. I can’t thank all of those who are supporting me enough for creating these opportunities.
“I’ve made a solid start to my maiden GB3 Championship season and, fresh from my best performance so far at the previous round in Hungary, I’m excited to crack on and keep climbing the standings in the second half of the season. That begins at Zandvoort this weekend and I can’t wait to get in the car and race in my new Hard Rock Cocktails livery.”
Hagay Naor (Hard Rock Cocktails) said:
“It is not without reason that Hard Rock has entered into cooperation with Patrick Heuzenroeder. Commitment, hard work, and hundreds of hours helped us to create cocktails that will allow our clients to create an amazing party in the comfort of their home, and to take the party to any dream place without unnecessary intermediate products. Hard Rock Cocktails, in addition to amazing taste sensations, also provide unforgettable emotions when celebrating any occasion. Where can you find greater and unprecedented emotions than at motorsport events?”
Notes to editors:
About Patrick Heuzenroeder
Patrick has enjoyed a meteoric rise since embarking on his motorsport career aged 13 following a chance visit to a karting circuit in Sydney, Australia. After racing karts in his homeland for the next three years, he progressed to cars when he competed in the New South Wales Formula Ford Championship. Despite lying an excellent third in the championship standings with the season still in progress, Patrick took the brave decision to depart for the UK in pursuit of his dream of one day reaching F1.
Patrick’s talent was recognised by Ferrari in their 2022 Driver Academy Asia Pacific selection programme, in which he progressed to the final six from an initial line-up of 23 of the most talented young drivers in Asia, Oceania and Australasia. Narrowly missing out on progressing to the world final in Italy only increased Patrick’s determination to pursue a career in single-seaters.
Aged just 16, Patrick made the 10,000-mile trip from his native Australia to the UK – to dedicate himself entirely to motorsport. After a rigorous winter testing programme, he joined the FIA Global Pathway with Argenti’s British Formula 4 team for 2023. Racing in one of the most competitive British F4 fields ever, Patrick developed quickly and impressed sufficiently in his rookie year to go on to take part in the final two rounds of the Formula 3 level GB3 Championship – the UK’s leading single-seater championship. Following a successful GB3 winter testing programme in which he showed impressive pace, Patrick secured a full seat with reigning GB3 Teams’ Championship winners, JHR Developments, for the 2024 GB3 Championship season.
About Hard Rock Cocktails
It was only a matter of time before the best cocktails prepared by selected bartenders from Hard Rock – the global hospitality chain – would become available to a wider group of consumers around the world. Our experience and a large group of bartenders have developed recipes for Hard Rock Cocktails, which have gained fans all over the world and, most importantly, among people who do not have a Hard Rock property in their immediate area.
About Diagonal Comms
Founded in June 2023 on its principals’ unrivalled experience in general sport, motorsport and automotive, Diagonal Comms delivers strategic, sophisticated, authentic, effective, media-savvy, no-nonsense communications, digital/social media, and influencer marketing based on peerless expertise and a passionate commitment to understand, and deliver against, our clients’ challenges and objectives.
With a rich and varied 30-year career in top-tier motorsport, including extensive journalism experience, followed by senior leadership communications roles within McLaren’s and Aston Martin’s Formula One operations, Matt Bishop has carved out a reputation as an immensely capable strategist and communications expert, with considerable hands-on experience of crisis communications management.
He is also a passionate advocate and ambassador for diversity, equity, and inclusion, since he was one of the founders of W Series, the women-only single-seater racing championship, and is a founder ambassador of Racing Pride, which was established in association with Stonewall and seeks to support and further the rights and interests of LGBTQ+ people in motorsport generally.
For more information, please contact:
Matt Bishop, Managing Director, Diagonal Comms: matt.bishop@diagonalcomms.com
Joe Downes, Business Director, Diagonal Comms: joe.downes@diagonalcomms.com